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The Frantastic Routine

Know what comes next — every wash day and every week in between.

This is the framework behind everything we make. Follow the steps in order, keep them simple, and repeat them long enough to feel like a habit.

01

Cleanse

Remove buildup and prepare the scalp and hair for the rest of the routine.

Wash day begins with a clean starting point. Cleansing helps lift product buildup and oils so the steps that follow can do their work on a refreshed scalp and hair.

Gentle scalp massage

Apply a small amount to the scalp as directed. Using the pads of your fingertips, gently massage the scalp using small circular motions. Avoid scratching or using the fingernails.

Products for this step

02

Deep Condition

Replenish moisture and support softness and manageability.

Deep conditioning is where moisture care is concentrated. Give it time and warmth, and let it become a reliable part of the rhythm of your wash day.

Products for this step

03

Leave-In

Add lightweight conditioning and prepare the hair for continued moisture care.

A leave-in bridges wash day and the days that follow, adding light conditioning that supports detangling and everyday manageability.

Products for this step

04

Hydrate

Refresh the hair and scalp as needed between wash days.

Between wash days, refreshing helps hair and scalp feel comfortable and less dry. Consistency here often matters more than the number of products used.

Gentle scalp massage

Apply a small amount to the scalp as directed. Using the pads of your fingertips, gently massage the scalp using small circular motions. Avoid scratching or using the fingernails.

Products for this step

05

Seal

Help retain moisture and support softness.

Sealing follows hydration. It helps hair hold on to the moisture you just added and supports a soft, conditioned feel.

Gentle scalp massage

Apply a small amount to the scalp as directed. Using the pads of your fingertips, gently massage the scalp using small circular motions. Avoid scratching or using the fingernails.

06

Protect

Use intentional styling and nighttime practices to help maintain the hair and reduce unnecessary manipulation.

Protecting your hair — at night and in your styling choices — helps maintain the care you have already invested and reduces unnecessary manipulation.

Products for this step

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